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Sunday, 18 November 2012

What It Takes to Be Social Networking Specialist

Social media and social networking activities rule nowadays. Their extreme popularity among people from all walks of life had given birth to various ways of utilizing them - not just to connect and stay in touch with friends but also to reach out to bigger audience in order to promote a business, initiate a marketing plan, gather consumer responses, and generate online activities that require participation of a community, group or selected individuals in a social network. A Social Networking Specialist is usually hired by a company or business to do all of these tasks.

What are the basic requirements in order to become a Social Networking Specialist? Being in this position is more that what most people think. It is not a shallow job that is purely about social networking and making friends or reaching out to people. The position calls for someone who knows how to utilize the social media in more relevant ways other than connecting with people. Although building a network or a community is an essential part of the job, the challenge is in engaging these people to respond, partake in the site's activities and share their stories through blogs, voice out their opinions about a certain product or simply to vent out their thoughts.

A Social Networking Specialist also updates the community, network or group about relevant subjects or happenings, informs them about things that are of interest to them, responds to all their queries and concerns in a timely manner, and initiates online activities that will keep everyone engaged. Maintaining the interest of the people within the network is also very important. Therefore, in order to be suitable for this job, it is important to be creative and organized. Passion for social networking is also essential as well as being equipped with enough knowledge on how it works and how it can be maximized.

Excellent verbal and written communication skills are critical in order to become a good Social Networking Specialist. This only means that if you are interested to enter this job, you must have good writing and editing skills. Good organizational skills are also important because the job calls for administrative tasks, timely responses and proper management of people within a network. It is not enough that you are good with social networking; you must also know how to properly respond to people and to keep them interested. Usually, the best candidates for the position are those who have experiences in dealing with people such as those with background in advertising, public relations or PR, event organizing, people management or sales and marketing.

A degree in Communications and Journalism and Business Management would also be beneficial; however, this depends on the company's basic requirements. Other responsibilities of a Social Networking Specialist are; to create social media accounts including blogs for the company, develop the content and initiate social media campaigns or forums, optimize online presence and enhance website traffic by way of monitoring online advertising campaigns, and manage company website by doing regular updates as well as keeping the network or community happy and interested. An effective Social Networking Specialist also has the capacity to give its community and audience something to look forward to all the time.

The writer of the article is a Social Media Specialist with www.impactsocialnetworking.com It is the one of best New Jersey SEO company that offer affordable services to its clients which always believe in using white hat SEO services for the optimization purposes.

This article has been taken from http://impactsocial.wordpress.com/2012/11/19/what-it-takes-to-be-social-networking-specialist/

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