Believe it or not, a social networking specialist making the headlines today has
turned around a company that manufactures components of LEDs like chips and
modules. With an online campaign that has resulted in more than 1,000 Facebook
fans and over 1500 Twitter followers, this company has moved into the limelight
like no other. The campaign launched by the visionary social networking
specialist focused on energy efficient lighting. It reached out to millions of
people who felt similarly about energy saving and got them to stay involved in
this online campaign. The fans and followers signed pledges, watched clippings
of homes being transformed by energy efficient lighting and participated in
contests that rewarded them with free lighting. As a result, the company stood
head and shoulders above other companies in the same niche, all because of a
person who used social media in a revolutionary manner.
This is an example of how this new and completely free tool can be used to the advantage of your company, if you only know how. The first thing that any Social Networking Specialist has to do is his or her research. Like all marketing, an understanding and appreciation of the industry and its consumers is the very first thing that all social media specialists, as they are also called, need to possess. Then, finding out about already existing online activity on your own industry is critical. To use social media effectively, knowing what customers are already discussing online is crucial. The social networking specialist needs to keenly understand who is talking about your products and what they are saying. Another thing that matters here is to know whether people who are using the products you are making are present online or not. If there is no significant online presence, it may not even be worthwhile doing a social media campaign at all.
The next thing is to know who to target and how to go about attracting the largest set of users. If for instance, your company sells books and study material online, your social media specialist will need to understand who the major customer base is. The people who buy books online may be students, stay-at-home moms and teachers, among others. The next thing to do is to develop a relationship with these target groups and find a way to network with them effectively.
Make sure your social media specialist understands the market, has a specific time-frame in mind and respects the company's budget. Apart from the ideas and creativity that the marketing specialist should have, these factors will go a long way in making your company and product successful. The key to using social media is finding the customers who will make a difference and targeting them in unusual, innovative ways to drive your own business. With the digitalization of every facet of the global economy, using the online tools effectively is the one method can catapult you to new highs.
To know more about Social Media Specialist to gain some insightful knowledge on New Jersey SEO company is finding the customers who will make a difference and targeting them in unusual.
This article has been taken from http://impactsocial.wordpress.com/2012/10/03/how-a-social-networking-specialist-can-turn-your-company-around/
This is an example of how this new and completely free tool can be used to the advantage of your company, if you only know how. The first thing that any Social Networking Specialist has to do is his or her research. Like all marketing, an understanding and appreciation of the industry and its consumers is the very first thing that all social media specialists, as they are also called, need to possess. Then, finding out about already existing online activity on your own industry is critical. To use social media effectively, knowing what customers are already discussing online is crucial. The social networking specialist needs to keenly understand who is talking about your products and what they are saying. Another thing that matters here is to know whether people who are using the products you are making are present online or not. If there is no significant online presence, it may not even be worthwhile doing a social media campaign at all.
The next thing is to know who to target and how to go about attracting the largest set of users. If for instance, your company sells books and study material online, your social media specialist will need to understand who the major customer base is. The people who buy books online may be students, stay-at-home moms and teachers, among others. The next thing to do is to develop a relationship with these target groups and find a way to network with them effectively.
Make sure your social media specialist understands the market, has a specific time-frame in mind and respects the company's budget. Apart from the ideas and creativity that the marketing specialist should have, these factors will go a long way in making your company and product successful. The key to using social media is finding the customers who will make a difference and targeting them in unusual, innovative ways to drive your own business. With the digitalization of every facet of the global economy, using the online tools effectively is the one method can catapult you to new highs.
To know more about Social Media Specialist to gain some insightful knowledge on New Jersey SEO company is finding the customers who will make a difference and targeting them in unusual.
This article has been taken from http://impactsocial.wordpress.com/2012/10/03/how-a-social-networking-specialist-can-turn-your-company-around/
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